After making the transition to a plant-based diet, it's only natural to want to rush out and buy an expensive juicer to make our own juice. However, before you start searching on Amazon for the best kind, watch this six minute video clip from Jeff Novick's "Fast Food - Shopping School" dvd.
Jeff explains how fruit juice is not a natural state of the whole fruit, but actually a highly processed, refined food that should be used very sparingly, as a condiment for extra flavor. A whole fruit contains fiber, is low in calorie-density, and high in satiety, whereas fruit juice has had its fiber and many nutrients removed, is calorie-dense, and is low in satiety. Jeff refers to juice as "liquid calories" that can quickly add unwanted pounds and elevate blood sugar levels as well as triglycerides.